Role: The Whole Shebang
I'm participating in 36 Days of Type this year and will be uploading letters here as I create them.
Verizon asked for a number of designs and animations for use across their digital campaigns. Targeting bilingual customers, the animations used speech balloons, emoticons and eyeballs made out of sports fields to create metaphors and support the copy.
This reel shows some of the concept design work as well as the finished animations!
Role: Co-director, Designer
E*Trade came back to Psyop to continue their Fun with Finance campaign. The idea is to break down a heady financial term with fun visual mnemonic animations.
Never used the words "macaroni defense" during corporate buyout situations? Have no fear; after watching the animation, you'll never forget the term!
Role: Interactive Director
Tiffany & Co. asked Psyop to create a holiday gift guide shopping experience with a dreamy romantic quality.
Aligning with Tiffany's print campaign, we created six paper diorama vignettes, each one cradling a different Tiffany gift item. The dioramas respond with parallax to scroll and mouse movement, and each has an extra interactive easter egg. For instance, place your mouse cursor over the watch face in Grand Central, and watch the ceiling.
Winner Winner, Chicken Dinner!
Role: Lead Designer
Aggressively granular model dissection drives these styleframes, as the camera careens through and among abstract slices and pieces that coalesce, forming the Hyundai Santa Fe in different beauty angles. Each time, the fragments speak to a different feature or quality of the car; for example, glass panes highlighting the sunroof.
I had a lot of fun playing with elements to sell the depth in frame. After the mood was right with the comping and light in the scene, I brought in extra swarms of glass and car parts rendered out of C4D to really immerse the camera in the action.
The folks at Stash were kind enough to select these frames for their Style Frames NYC gallery.
Role: Art Director
Working with Star Wars characters for a pitch? Yes please.
These style frames were created for a pitch announcing Star Wars Weekends, an event hosted in Disney World. There was a tv spot where the Death Star fires its beam to light a fireworks display, as well as two billboard concepts.
Awesome render passes of Darth Vader provided by David Lewandowski.
Role: Interactive Art Director
Target & Google came to Psyop with the challenge to make holiday shopping more fun for children. We designed and developed six holiday themed games starring a cast of animated characters. Hidden throughout the physical Target store, kids found printed signs with unlock codes they could use to flesh out the games with new characters or vehicles. This way, children were engaged throughout the store while shopping with Mom.
To lower barriers to entry, the whole experience was built in-browser with WebGL rather than as an app download, pushing the boundaries of the emerging technology at the time.
In addition to the games themselves, there were also two 15-second Youtube preroll ads animated to promote the project.
As art director, I was involved in character & environment design, the Bullseye's Playground logo & game signs, as well as the user interface for the game screens.
Role: Infographics Animator
For a magnificently dark and moody sci-fi Gillette spot, I was in charge of the animation and integration of dozens of infographic HUD elements. Each was animated in After Effects first, then placed as a texture in Cinema 4D (with an imported camera from animation) to achieve the curved layering formation around the central hero razor. Finally, the renders were brought back in to After Effects for the holographic display detailing.
The duo of AE and C4D are also responsible for the end tag.
Music - Shut Up and Let Me Go (Left/Right remix) by the Ting Tings
Produced at psyop
Role: Direction, Design & Animation
This super fun project was for a start up looking to solve the awkward moment in networking situations. You've had a great conversation, and now it's time to give them your info.
Writing it down on a napkin? Too messy. A business card gets thrown away. An email may never get read.
What if there was a simpler way to pass info quickly and keep clutter to a minimum? The animation follows the story of an artist looking to share work at a cafe with a potential client, and the pitfalls that could arise, before finding a cleaner solution.
Role: Styleframe Designer
These style frames were used for a Droid spot with an incredibly quick turnaround in Hurricane Sandy conditions!
I designed this series of frames for the opening of the spot, as well as a concept for the phone assembling out of the honeycomb hexagon components.
Role: Animation Director
Part of a larger Kickstarter video, this animated piece demonstrates the functionality of the Spark Socket, empowering your lights with wi-fi control! I illustrated and animated this demo, as well as logo animations and lower thirds for the video.
Check out Spark!
Role: Lead Compositor
This series of animated shorts took the fruit flavors in Chobani yogurt and recast them as wild animals on the African Savannah. Broken up into two spots focusing on their mating rituals and predatory tactics, the animations follow several species interacting over the course of a day. The audio house even found a David Attenborough sound-alike for added authenticity!
I led the AE team in compositing the matte paintings and cel animated characters to get the right light-soaked magical look. We set up the cameras and 3D space, along with plenty of supplemental animation in comp.
Role: Art Director & Co-Director
Cisco came to Psyop with an ambitious and far reaching campaign idea. They wanted to show that web-enabled objects are everywhere, and how the "internet of everything" helps cities run like clockwork.
To begin, I co-directed a fully animated CG spot with interactive pause moments for the iPad. The same building models we made in CG were then used to drive the 3D Printing for a physical installation in San Francisco. Phone pairing, bus shelter ads, and arduinos oh my!
Like a massive gif animation, this series of portraits balance outrageous spectacle with totems and clues to the personality and lifestyle of world class extreme athletes.
A major compositing task was manipulating dozens of footage elements to be seamless loops. Easier said than done, this meant creative edits, retiming and a lot of mesh warping and 2D relighting.
Role: Graphic Novel Animator
Part of a global campaign for Fanta & Coke, I was the lead animator on an interactive graphic novel app. Each comic panel was animated by importing assets created by the design department into Unity for testing and deployment across iOS and Android.
Role: Styleframe Designer
Starting with high speed footage of top athletes sprinting, biking, and swimming, Gillette wanted to pause at explosive moments, reveling in the raw physical power. In this frozen moment, users could navigate through infographic screens highlighting muscle groups or equipment performance.
Similarly, the razor would explode into its various parts, and explore product features.
A personal project playing around with C4D and a low poly look.
Role: Styleframe Designer
Bathed in golden light, these style frames showcase the new line of John Frieda products. We can drink in all the details of the sleek bottles through indulgent moments with shallow depth of field, as luminous elements subtly dance through frame. The environment is light and airy with a sophisticated finish, letting the products take center stage.
Role: Styleframe Designer
Production style frame for the Hyundai Olympics welcome, seen on the Piccadilly Circus screen.
Produced at MassMarket.